​As a former NASA engineer, my job was to solve complex problems. My work demanded absolute precision, rigorous research, and an uncompromising standard for safety. Failure was not an option.

​

I bring that same dedication to precision and quality to every part of my life, whether it's in my current engineering work, my passion for wellness, or my biggest job: being a mom to three active, young boys (ages 2, 5, and 7).

​

As a wellness conscious mom living in my hometown of San Francisco, I’m always trying to do the best for my body and my family. I wanted a simple, clean vitamin to support my demanding schedule. I assumed this would be easy to find.

​

I was wrong.

​

When I started researching the vitamins on my shelf, I was shocked. I applied my engineering expertise to dig into the ingredient lists, and what I found was unacceptable.

The market was flooded with products full of synthetic vitamin derivatives and additives. Worse, I found that many companies use daily values for vitamins that can actually be harmful, not helpful.

These products were the opposite of wellness. I knew I had to create the solution I was searching for.

Vitamins Should Be Harmless. Period.

​

My research gave me a clear mission. I set out to create a vitamin that was pure, effective, and safe—something I could confidently take and give to the people I love. This mission is the heart of our company.

​

I created innocuous vitamins because vitamins should be innocuous.

It’s a simple philosophy, but it’s what guides our every decision. Our team meticulously researches every single ingredient for its purity, its bioavailability (how well your body can absorb it), and its optimal, safe dosage. We left out everything else.

​

No fillers. No plastic bottle. No additives. No harmful levels. Just the highest-quality nutrients your body actually needs.

​​