Who We Are and How We Got Here
About the Founder I am a husband and father of three based in San Francisco, California. As a third-generation local (my great-grandfather served in the U.S. military during WWII), I have deep roots here. Like many, I travel internationally every year and often find myself eating whatever is fast, easy, and cheap. I needed quality products to help manage the weight gained during travel and to replenish missing nutrients. When I couldn't find a complete solution online or in stores, I decided to create the best vitamins on the market myself.
The Process - I spent three months collaborating with AI to identify probiotic strains that aid in weight loss, bloating reduction, fat burning, and gut health. I spent another three months using AI to curate the optimal fruits and vegetables for a perfect multivitamin. After a global search lasting 12 months, I found the only manufacturer that held every essential certification: USDA Organic, EU Organic, JAS Organic, Non-GMO, Vegan, and GMP Certified, while also conducting third-party testing on their products.
The Probiotic - Leveraging AI, I created a collection of probiotic strains proven in human clinical trials to support weight loss, fat metabolism, and GLP-1 production. I cross-referenced this list to exclude any strains known to cause bloating or negative side effects. Finally, I identified the highest quality prebiotic with natural benefits: Manuka Honey.
The Multivitamin - I utilized AI to catalog fruits and vegetables with the highest nutrient density. I then cross-referenced every ingredient against clinical studies to verify the benefits, and finally analyzed the ingredients to identify potential side effects or medication interactions when taken daily. Any ingredient with recorded negative interactions was strictly excluded.
The Naming - I triple-checked every probiotic strain, fruit, vegetable, and ingredient for potential downsides. When I couldn't find any, I realized I had achieved something no other vitamin company had: I made a product that was truly innocuous. That is why we are named Innocuous Vitamins.
The First - We are the first vitamin company to utilize AI to cross-reference all our ingredients against clinical studies for efficacy and side effects. We are also the first to make a premium vitamin bottle out of infinitely recyclable aluminum that looks cool to touch, hold, and take out on a plane.
Our Testing - Since we are based in San Francisco, California, we adhere to the strictest testing standards for heavy metals set by California Proposition 65. This means we are significantly safer than supplements not sold in California that follow looser federal laws. We can provide you with our test reports upon request.
Why We Created Innocuous Vitamins
1. To make the best Multivitamin on the market with the best organic ingredients.
2. To make the best Synbiotic on the market with the best strains and best ingredients.
3. To make products that are safe, effective, and highest quality.
4. To make vitamins for us to take daily because we love supplements and we could not find great products on the market so we made our own.
Creation Principles
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Utilize AI to assist us in finding and combining the best ingredients shown to provide clinical benefits and include the clinical citations in our product.
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Make it from highest quality ingredients possible which includes organic ingredients, best quality honey such as Manuka Honey, and the best quality aesthetic infinitely recyclable bottle which is an aluminum bottle.
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Make it smell good. When something smells good, your body wants to taste it.
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Make it taste good. When something tastes good, your body wants to eat it.
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Makes you feel better. When a vitamin has ingredients that can actually improve your health, you feel good taking it.
The Problem With All The Products
Majority of multivitamins, supplements, probiotics and synbiotics on the market:
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Offended our senses because they smelled bad, tasted terrible, and left an after taste for hours.
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Utilize strong artificial scents, capsules inside capsules, balls inside capsules, and other methods to cover up terrible scents and flavors.
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Use low quality Ingredients from natural or synthetic chemical reactions.
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Have hazardous daily values way above the 100% because their synthetic creations cannot be absorbed by the bottle naturally.
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May harm you with strong concentrates that create issues when taken for more than a couple of days.
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Contain plastic bottles and lids that are not eco-friendly and usually not recyclable.
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Include California's Heavy Metals Prop 65 Cancer Warning due to its excess of lead and heavy metals.
Many Whole Foods Vitamins & Fruits and Veggies Supplements on the Market:
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Are ultra processed to include food blends with no nutritional value