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Privacy Policy

Privacy Policy for Innocuous Vitamins

Last Updated: June 27, 2025

This Privacy Policy describes how Innocuous Vitamins ("we," "us," or "our"), a company based in California, collects, uses, and discloses your personal information when you visit or make a purchase from our website (the "Site") at [Your Website Address, e.g., www.innocuousvitamins.com.

1. Information We Collect

We collect various types of information from and about you, including information that may directly or indirectly identify you ("Personal Information").

Categories of Personal Information We Collect:

  • Identifiers: Such as your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, and other similar identifiers.

  • Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • Internet or Other Similar Network Activity: Browse history, search history, information regarding your interaction with an internet website, application, or advertisement. This may include information collected through cookies and similar tracking technologies.

  • Geolocation Data: General location information derived from your IP address.

  • Inferences: Derived from other personal information to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

  • Payment Information: When you make a purchase, we collect payment details such as credit card numbers or other financial account information. This information is processed by our third-party payment processors and we do not store full payment card details on our servers.

  • Health-Related Information (Voluntary): While our products are general wellness products and not intended to diagnose, treat, cure, or prevent any disease, you may voluntarily provide information related to your health goals, dietary needs, or fitness preferences when using our workout plan or engaging with customer support. We do not collect sensitive health information requiring HIPAA compliance unless you are a covered entity or business associate under HIPAA, which is generally not the case for a direct-to-consumer vitamin company. However, under California law, even general health-related purchasing information may be considered sensitive.

Sources of Personal Information:

We collect Personal Information from the following sources:

  • Directly from You: When you create an account, place an order, sign up for our newsletter, contact customer service, or provide feedback.

  • Automatically from Your Devices: Through cookies, web beacons, and other tracking technologies when you interact with our Site.

  • From Third Parties: Such as payment processors, shipping carriers, and potentially analytics providers or marketing partners (if applicable).

2. How We Use Your Information

We use the Personal Information we collect for the following business and commercial purposes:

  • To Provide and Fulfill Your Orders: To process your purchases, ship products, and provide customer service related to your orders.

  • To Maintain Your Account: To manage your account, provide access to the workout plan, and facilitate your use of our Services.

  • To Improve Our Services: To understand how you use our Site and products, to troubleshoot, and to develop new products, features, and services.

  • For Marketing and Communication: To send you updates, promotional materials, newsletters, and other communications about our products and services. You can opt-out of marketing communications at any time.

  • For Security and Fraud Prevention: To protect our Site, detect and prevent fraudulent transactions, and ensure the security of our systems.

  • For Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to respond to lawful requests from public authorities.

  • To Personalize Your Experience: To tailor content and product recommendations based on your preferences and Browse behavior.

3. How We Share Your Information

We may share your Personal Information with the following categories of third parties:

  • Service Providers: Third-party vendors and service providers who perform functions on our behalf, such as payment processing, order fulfillment, shipping, marketing, website hosting, data analysis, and customer support. These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.

  • Marketing and Advertising Partners: We may share certain information with advertising networks and social media platforms to deliver targeted advertisements to you or to measure the effectiveness of our campaigns. (See Section 6: "Your California Privacy Rights" regarding your opt-out rights).

  • Legal and Regulatory Authorities: If required by law, court order, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of others.

  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction.

We do not sell your Personal Information in exchange for monetary compensation. However, under California law, "sharing" personal information for cross-context behavioral advertising may be considered a "sale." Please refer to Section 6 for your rights regarding such sharing.

4. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your Personal Information, and applicable legal requirements.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your Personal Information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your Personal Information.

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which we collected the Personal Information, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, and the categories of Personal Information that we sold or shared or disclosed for a business purpose.

  • Right to Delete: You have the right to request the deletion of Personal Information that we have collected from you, subject to certain exceptions.

  • Right to Correct: You have the right to request the correction of inaccurate Personal Information that we maintain about you.

  • Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the "sale" or "sharing" of your Personal Information for cross-context behavioral advertising. As noted above, we do not sell your personal information for monetary compensation, but we may "share" it for cross-context behavioral advertising.

  • Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information (as defined by CCPA/CPRA) to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California privacy rights, please submit a verifiable consumer request by:

We will verify your request by matching the information you provide with the information we have on file. We may require you to provide additional information for verification purposes. You may also designate an authorized agent to make a request on your behalf.

"Do Not Sell or Share My Personal Information" Link:

In accordance with CCPA/CPRA, we provide a clear and prominent link on our website homepage titled "Do Not Sell or Share My Personal Information" which allows you to opt-out of the "sale" or "sharing" of your personal information.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Site and hold certain information. Cookies are small data files placed on your device or computer. We use cookies for various purposes, including:

  • Essential Cookies: Necessary for the operation of our Site (e.g., enabling you to log into secure areas of the website).

  • Analytical/Performance Cookies: To understand how visitors interact with our Site, which helps us improve the way our website works.

  • Functionality Cookies: To recognize you when you return to our Site, enabling us to personalize our content for you.

  • Targeting/Advertising Cookies: To record your visit to our Site, the pages you have visited, and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

8. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If we become aware that we have collected Personal Information from a child under 18 without parental consent, we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Innocuous Vitamins 

innocuousvitamins@innocuousvitamins.com

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